The ABCDEFs Of Building Client Loyalty

Law360, New York (March 17, 2011, 4:38 PM EDT) -- Creating true client loyalty is the fastest, most reliable way to build a strategic, sustainable advantage in the modern legal practice. Truly loyal clients are less price-sensitive, more willing to forgive your small foibles, and — most importantly — almost completely immune to competitive entreaties from the firm across the street or across the continent. The tips below will set you well on your way to building the kind of client loyalty you can put in the bank.

But first, you need to accept an uncomfortable...
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