5 Marketing Lessons From Howrey's Graveside

Law360 (March 21, 2011, 2:43 PM EDT) -- It's official: Howrey LLP has dissolved. It's a sad end for a proud firm, which was undone by a slow drip of partner departures that began in the fall of last year.

Even before the dissolution vote, journalists had begun extracting lessons from its demise about the modern law firm business model. Legal marketers should consider Howrey's experience as well, as it illustrates a number of significant points about our work. And while we've discussed many of these points over the last 10 years, the downfall of Howrey provides a potent and contemporary case study.

1) A Law Firm Is Not...

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