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Hummel's Chevron Mark Can't Stand On Its Own, EUIPO Finds

By Tabitha Burbidge ( May 13, 2025, 6:55 PM BST) -- U.S. fitness studio chain Barry's Bootcamp has succeeded in its challenge to Danish sportswear company Hummel's chevron trademark featured on Real Madrid's strip, as trademark officials were left unconvinced that the mark had acquired a distinctive character....

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