Simon Spars Over Mall Marketing Patent

Law360, New York (April 21, 2011, 6:54 PM EDT) -- Simon Property Group filed a suit Wednesday in Indiana federal court challenging a marketing method patent for shopping facilities, the same day the patent's holder shot off claims of infringement in a complaint filed in Wisconsin federal court.

The patent at the center of both disputes is U.S. Patent Number 7,805,130, titled “marketing method” and issued in September. It covers methods and a computer-readable medium relating to marketing in connection with shopping facilities using mobile communications devices like cell phones, according to Middleton, Wis.-based NorthMobileTech LLC....
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