Judge Bars Pepsi Polar Shock Sales In Trademark Suit

By Ryan Davis (April 28, 2011, 6:19 PM EDT) -- A Massachusetts federal judge on Thursday blocked PepsiCo Inc. from selling its frozen slush drink Polar Shock in New England and New York, finding the product's name is confusingly similar to that of soft drink maker Polar Corp.

U.S. District Judge F. Dennis Saylor IV granted Worcester, Mass.-based Polar Corp.'s motion for a preliminary injunction in the trademark case, and gave PepsiCo 21 days to stop selling Polar Shock. He said he limited the injunction to the those states because those places are where Polar Corp.'s cola, ginger ale and other flavors of carbonated drinks are primarily sold and where the...

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