Kids' Do Not Track Bill Could Hinder Targeted Ads

Law360, New York (August 12, 2011, 2:00 PM EDT) -- While public anxiety over protecting children's privacy online is reaching a fever pitch, the interests of businesses that use targeted advertising could throw a roadblock in front of a bill aimed at stopping minors from being tracked on the Internet.

The Do Not Track Kids Act of 2011, or H.R. 1895, would expand the Children's Online Privacy Protection Act of 1998, which currently requires websites to obtain parents' permission before collecting information from children 12 and under. Under Do Not Track Kids, COPPA would cover anyone...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.