ICANN's New Domains: Hefty Price, Dubious Benefit

Law360, New York (May 18, 2011, 2:24 PM EDT) -- ICANN, the Internet Corporation for Assigned Names and Numbers, the nonprofit organization that administers Internet addresses, is planning on expanding its generic top-level domains, or gTLDs, by allowing companies to apply to act as the registry for any gTLD they want.

No longer will the Internet be limited to .com, .net, .biz or any of the other 33 TLDs currently in existence. For example, Coca-Cola could apply to be the registry for “.Coke.” This change is likely to begin in 2012, if the draft of the...
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