Trust But Verify

Law360, New York (May 26, 2011, 2:02 PM EDT) -- A recent opinion of the U.S. Court of Appeals for the Seventh Circuit underscored the danger to trademark owners of not exercising quality control over its licensees: the trademark goes abandoned and the owner loses its rights. And “exercise” is the key word. It is not enough to trust the licensee but do nothing. And it may not be enough just to insert to insert a boilerplate quality control provision into the license agreement.

Even a powerful brand worth millions of dollars can suffer the fate...
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