Hershey, Mars Bury Hatchet Over Packaging IP

Law360, New York (May 24, 2011, 5:33 PM EDT) -- The Hershey Co. on Tuesday settled with Mars Inc. in disputes in Pennsylvania and Virginia over whether the packaging for Mars' peanut butter flavored Dove chocolates used an orange color trademarked by Hershey.

The companies filed joint stipulations of dismissal in the two suits: an infringement suit filed by Hershey against Mars in Pennsylvania, and a declaratory judgment suit by Mars against Hershey in Virginia.

Hershey and Mars notified the Virginia court in March that they were "engaged in settlement negotiations concerning an amicable resolution of...
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Case Information

Case Title

Mars, Incorporated v. The Hershey Company et al


Case Number

1:10-cv-01325

Court

Virginia Eastern

Nature of Suit

Trademark

Judge

Liam O'Grady

Date Filed

November 22, 2010


Case Title

The Hershey Company et al v. Mars, Incorporated


Case Number

1:10-cv-02417

Court

Pennsylvania Middle

Nature of Suit

Trademark

Judge

Sylvia H. Rambo

Date Filed

November 22, 2010

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