The Long March To New IP Licensing Paradigms — Part II
July 6, 2011, 2:54 PM EDT
Law360, New York (July 6, 2011, 2:54 PM EDT) -- In Part I of this series, we described how intellectual property now comprises a substantial component of corporate value. This new economic realty is causing a shift in corporate attitudes toward IP. Once thought of as a bundle of legal rights that merely invited risk, IP is increasingly viewed as a focal point of corporate strategy and an important commercial asset.
IP’s image makeover is putting pressure on the old IP licensing paradigm. New methods for IP licensing have brought with them the evolution of IP...