Sprinkles Targets Fellow Cupcake Maker Over Trademark

Law360, New York (July 18, 2011, 7:54 PM EDT) -- Sprinkles Cupcakes Inc. — a company co-founded by celebrity pastry chef Candace Nelson — hit Pink Sprinkles Cupcakes with a trademark and competition suit in Connecticut on Friday, looking to bar the defendant from using the name Pink Sprinkles.

Sprinkles Cupcakes' complaint targets Pink Sprinkles LLC, doing business as Pink Sprinkles Cupcakes, and alleges violations of the Lanham Act and Connecticut's Unfair Trade Practices Act.

Beverly Hills-based Sprinkles Cupcakes found out about the Fairfield, Conn.-based defendant's use of the terms Pink Sprinkles and Pink Sprinkles Cupcakes...
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