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Kellogg Sues General Mills Over "Cinnamon Toast" Trademark

Law360 (November 19, 2004, 12:00 AM EST) -- Cereal maker Kellogg Co. has filed a lawsuit to overturn rival General Mills Inc.'s trademark on the phrase “cinnamon toast crunch” for a breakfast food bar.

General Mills, which already held a trademark for Cinnamon Toast Crunch cereal, asked the U.S. Patent and Trademark Office in 2000 to extend the use of that name to a food bar. Kellogg opposed the request, but a trademark appeal board ruled for General Mills in September.

Kellogg’s lawsuit, filed on Nov. 12 in the U.S. District Court for the...
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