Protecting Your Color Trademark

Law360, New York (August 2, 2011, 12:31 PM EDT) -- A review of trademarks in multiple industries suggests that many corporations overlook the ability to distinguish their brand with the use of color. A survey of corporate trademarks suggests that a large portion of the color wheel is neglected; while over 70 percent of brands use the colors blue and/or red.

Nonetheless, there are multiple brands that have become ubiquitous with a particular color. The relationship between these brands and their color has become so iconic in the minds of consumers that the color alone can...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.