Law Firms Boost Efforts To Train Rainmakers

Law360, New York (August 8, 2011, 3:22 PM EDT) -- Law firms looking to improve their business development performance and maintain a competitive edge are increasingly adding attorney training initiatives to groom potential rainmakers, according to a new report.

Boosting attorney training programs was the most popular tactic used by law firms hoping to strengthen their business development performance over the past year, according to the Benchmarking Law Firm Marketing and Business Development Strategies 2011 report from The BTI Consulting Group Inc. (Wellesley, Mass.).

Ninety percent of the over 150 legal marketing executives who participated in...
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