FTC Backs Program To Regulate Online Tracking

Law360, New York (August 15, 2011, 7:51 PM EDT) -- The Federal Trade Commission said Monday that a nationwide program designed to hold companies accountable for online behavioral advertising — which involves tracking consumers' online activities to deliver targeted advertisements — would not likely harm competition.

The proposed Council of Better Business Bureaus accountability program aims to provide more transparency about the type of data that companies collect, and increase consumer control over whether and how that information is used. The FTC said in a letter to the council that it would not challenge the program,...
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