Protecting Your Brand Under The New GTLD Program

Law360, New York (September 7, 2011, 3:58 PM EDT) -- The domain name system is about to undergo a significant change that will directly affect trademarks owners, especially corporations looking to control, leverage and perhaps monetize their most recognizable brands. On June 20, the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit corporation that oversees the domain name system, approved its new gTLD program. The program multiplies by hundreds the number of “generic top-level domains” (gTLDs), the three or more letters that appear to the right of the last “dot” in a domain name....
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