DOT Fines Virgin Atlantic Over Deceptive Price Ads

Law360, New York (September 26, 2011, 4:32 PM EDT) -- The U.S. Department of Transportation fined Virgin Atlantic Airways Ltd. $50,000 on Monday for allegedly disseminating deceptive advertisements on the Internet that failed to provide consumers with direct access to information about charges not included in airline tickets' base fare.

England-based Virgin Atlantic violated the agency's price advertising rules as well as federal aviation laws by distributing online advertisements that did not prominently display taxes and fees that were in addition to the base fare, according to the DOT's consent order.

“When passengers buy an airline...
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