Honda Loses Bid For ‘Blast’ Boat Motor Trademark In EU

Law360, New York (October 6, 2011, 3:18 PM EDT) -- European Union's General Court on Thursday rejected Honda Motor Co. Ltd.'s bid to trademark the word "Blast" for outboard motors used on boats, finding it confusingly similar to an earlier trademark on the word for car exhaust systems.

The court affirmed a finding by the EU's Office for Harmonization in the Internal Market that both marks consist only of the single word and cover similar products.

"In those circumstances, it must be concluded ... that there is a likelihood of confusion, in the present case, between...
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