Sen. 'Alarmed' By MC, Visa Plans To Use Personal Data

Law360, New York (October 27, 2011, 5:09 PM EDT) -- The chairman of the Senate Commerce Committee asked Visa Inc. and MasterCard Worldwide on Thursday to fork over information about their reported efforts to use individual customers' purchase histories to create targeted online advertisements, calling the efforts “alarming.”

Sen. Jay Rockefeller, D-W.Va., sent letters to Visa CEO Joseph W. Saunders and MasterCard CEO Ajay Banga after news reports that the companies are trying to develop ways to compile a huge range of data on individual customers — including purchase information, browsing histories, social network information and...
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