EU Privacy Panel Rejects Industry Rules For Online Ads

Law360, New York (December 15, 2011, 6:19 PM EST) -- An advisory panel comprised of European Union national privacy regulators on Thursday rejected a code of conduct proposed by online advertising industry players to protect Internet users' personal data.

The panel said the code — which calls for self-regulation by the Internet advertising industry in the area of behavioral advertising, as well as participation in a pan-European website that gives consumers access to information about the advertising — fails to satisfy the requirements of EU privacy laws.

Behavioral advertising involves targeting online ads to consumers after...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.