Dole Food Sued Over Patent To Trace Produce Origins

Law360, New York (January 19, 2012, 5:45 PM EST) -- Dole Food Company Inc. was sued in Idaho federal court Thursday by a company that alleges a Dole website letting consumers see the origin of their organic pineapples and bananas infringes its patent on commodity-tracing technology.

Trace Produce LLC, an Idaho-based company that operates its own produce-tracing website, says in its complaint that the allegedly infringing site lets consumers trace the produce to the fields and farms where Dole's bananas and pineapples were grown, building “consumer loyalty and confidence in Dole produce, thereby enhancing Dole's profitability.”...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.