Dole Food Sued Over Patent To Trace Produce Origins

Law360, New York (January 19, 2012, 5:45 PM EST) -- Dole Food Company Inc. was sued in Idaho federal court Thursday by a company that alleges a Dole website letting consumers see the origin of their organic pineapples and bananas infringes its patent on commodity-tracing technology.

Trace Produce LLC, an Idaho-based company that operates its own produce-tracing website, says in its complaint that the allegedly infringing site lets consumers trace the produce to the fields and farms where Dole's bananas and pineapples were grown, building “consumer loyalty and confidence in Dole produce, thereby enhancing Dole's profitability.”...
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