Skadden, Jones Day Top List Of Leading Firm 'Brands'

Law360, New York (February 1, 2012, 7:46 PM EST) -- A survey of general counsel released Wednesday reveals the top 25 law firm "brands" in the U.S., with Skadden Arps Slate Meagher & Flom LLP topping the list, but industry experts disagree over what corporate branding means for BigLaw and whether it's worth pursuing.

U.K.-based research firm Acritas' first-ever report on U.S. law firm brands revealed that GCs most frequently named Skadden, Jones Day and Kirkland & Ellis LLP when asked which firms came to mind and which they most favored for major litigation, transactions and...
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