Nestle Says Purely Water Co. Violates Trademark

Law360, New York (February 2, 2012, 6:06 PM EST) -- Nestle Waters North America Inc. on Wednesday accused a Massachusetts water company in a complaint filed in Connecticut federal court of trademark infringement for using a name and logo similar to its Pure Life bottled water.

Pura Vida H2O LLC — the first part of which means “pure life” in Spanish — is trying to “trade upon the hard-earned goodwill of the Nestle Pure Life brand” and is diluting from the distinctiveness of Pure Life, the largest bottled water brand in the United States, Nestle's complaint...
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