Fisher-Price Off The Hook For Magna Doodle Mark

Law360, New York (July 27, 2007, 12:00 AM EDT) -- A district court on Tuesday rejected the substance of a trademark piracy suit filed by the company that makes the popular Magna Doodle drawing toy when it granted Mattel Inc. subsidiary Fisher-Price Inc. summary judgment.

The judge called the case, which Pilot Corp. of America filed back in 2004 in Connecticut, “unusual” for a trademark and trade dress suit, citing the extent of the parties' collaboration in creating and marketing a very successful toy.

Fisher-Price and its subsidiary Tyco licensed Pilot's trademark—and according to the complaint...
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