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Expert Analysis

Case Study: Tyler V. Michaels Stores

Law360, New York (February 17, 2012, 3:11 PM EST) -- On Jan. 6, 2012, a U.S. District Court in Massachusetts held, in Tyler v. Michaels Stores Inc., that ZIP codes are personal identification information under Massachusetts law, joining the California Supreme Court in a broadening of what constitutes PII under state consumer protection laws. This decision highlights what may be a growing list of privacy considerations for businesses that collect customer information at the point of sale....

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