Case Study: Tyler V. Michaels Stores

Law360, New York (February 17, 2012, 3:11 PM EST) -- On Jan. 6, 2012, a U.S. District Court in Massachusetts held, in Tyler v. Michaels Stores Inc., that ZIP codes are personal identification information under Massachusetts law, joining the California Supreme Court in a broadening of what constitutes PII under state consumer protection laws. This decision highlights what may be a growing list of privacy considerations for businesses that collect customer information at the point of sale.

Melissa Tyler brought an action against Michaels Stores claiming that Michaels had violated Mass. Gen. Laws, Ch. 93, §...
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