Groupon Strikes Deal To End UK Marketing Probe

Law360, New York (March 16, 2012, 12:57 PM EDT) -- Groupon Inc.'s U.K. unit agreed Friday to change its business practices within three months to ensure the daily deals it offers consumers are accurate, ending an investigation by British regulators.

The U.K. Office of Fair Trading announced that MyCityDeal Ltd., which trades as Groupon U.K., signed an agreement to improve the accuracy of comparisons between reference prices and sale prices, the visibility of limitations on deals, and the veracity of businesses' health and beauty product claims, among other conditions.

The OFT began investigating the company in...
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