Bridgestone Prevails In Fed. Circ. 'Milanza' Tire Name Suit

Law360, New York (March 16, 2012, 1:57 PM EDT) -- The Federal Circuit on Friday sustained Bridgestone Corp.'s opposition to a trademark registration by Federal Corp. on the word Milanza for tires, ruling that it would likely cause confusion with Bridgestone's Potenza and Turanza tire lines.

The appeals court reversed a decision by the Trademark Trial and Appeal Board, which had dismissed Bridgestone's opposition and found no likelihood of confusion.

"In light of the identity of the goods, the lengthy prior use of Potenza and Turanza, the market strength of the Potenza and Turanza marks, and...
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