French Group Unveils Guidance For Targeted Ad Cookies

Law360, New York (April 13, 2012, 6:28 PM EDT) -- The French direct marketing association on Tuesday weighed in on how website operators should implement challenging new rules to gain user consent for cookies, updating previous guidance to address how companies should inform users about targeted advertising cookies.

Working in conjunction with nine industry associations, the trade group released best practices for advertisers struggling to comply with a new French electronic communications law requiring companies to change their rules to obtain active and informed consent from users before placing cookies or similar technologies for storing information...
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