Lorillard's $135M Buy Marks Entry Into E-Cigarette Market
The acquisition gives Lorillard, whose top brand is Newport, a presence in the fast-growing market for the smokeless products, which use small batteries rather than a flame to deliver vaporized nicotine and tobacco flavor.
Blue Ecigs are nation's best-selling brand of electronic cigarettes, according to Greensboro, N.C.-based Lorillard. The company plans to keep Blue Ecigs as a separate operating unit and retain its...
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