Law360, New York (May 21, 2012, 3:14 PM EDT) -- With her client facing a $455 million lawsuit related to smoker deaths, Diane Sullivan could have just spotlighted surgeon general warnings or delved into the minutiae of product liability law. Instead, as the longtime litigator jabbed away at her opponent’s case, she pepped up her arguments with the help of an animated jukebox, a light bulb graphic and slot machine sound effects.
“We had the jurors laughing in several spots of the closing,” Sullivan recalled.
And she had them on her side in the end, winning...
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