Law360, New York (June 5, 2012, 8:39 PM EDT) -- Would a drug by any other name sell as sweet? That's the big question as the U.S. Food and Drug Administration considers whether to make biosimilars take names different from their brand-name counterparts, and experts say the decision will have a big impact on the bottom lines of generics makers, brand-name drug companies and insurers.
The success of biosimilars — and the cost savings insurers and other payors are hoping will follow — depends on how often they can be substituted for brand-name biologics. Most biosimilars will need a doctor to prescribe them specifically in place of a brand-name drug. Only...
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