The Firms GCs Most Likely To Recommend

Law360, New York (June 22, 2012, 6:31 PM EDT) -- When it comes to shopping around for corporate law firms, general counsel chatter matters. Word-of-mouth approval is the surest way to corner new clients, and a new report says there's a group of go-to firms that is especially worthy of endorsement.

Unlike more consumer-driven industries, referrals don't comes from pushing out recent victories or highlighting accomplishments — or trying to control the information flow at all. Instead, it's about cultivating relationships with existing clients, whose proverbial stamp of approval is the likeliest route to a new...
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