Strong Law Firm Brand Crucial In Post-Recession Market

Law360, New York (June 22, 2012, 5:50 PM EDT) -- Having a strong, recognizable brand has become increasingly important for law firms since the start of the financial crisis, as companies seeking out legal representation face higher risks and work with smaller resources, a new report says.

Facing new challenges and being forced to make changes, companies are looking for law firms they know they can trust, and they rely on their own perceptions of a firm's brand as well as the perception of their peers to decide which firm to hire, according to the 2012...
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