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Protecting Brands Overseas

Law360 (September 20, 2007, 12:00 AM EDT) -- United States companies continue to sell goods and services overseas at a record pace. The U.S. Census Bureau reported a 12.8 percent increase in exports from the U.S. in goods and services from 2005 to 2006. The total value of exported goods in 2006 was $1.4 trillion. American companies are exploring new foreign markets everyday.

Many of the goods and services sold overseas are branded. They carry a name that helps consumers in other countries recognize that they derive from one source. Thus, hungry and thirsty...
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