Red Bull Prevails In 'No Bull' Trademark Case

Law360, New York (July 18, 2012, 8:48 PM EDT) -- Sun Mark Ltd., a company that sold an energy drink called Bullet with the tagline “No bull in this can,” infringed the trademarks of energy drink giant Red Bull GmbH, a U.K. judge ruled Tuesday.

Both the name of the product and the tagline used by Sun Mark ran afoul of marks owned by Red Bull, which markets its own energy drink with the intentionally misspelled name “Bullit,” Justice Richard Arnold of the High Court of Justice concluded.

Because Bullet and Bullit are both energy drinks...
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