American Girl Says Teen Modeling Agency Stole Tagline

Law360, New York (August 3, 2012, 6:26 PM EDT) -- Mattel Inc. subsidiary American Girl LLC hit teen modeling agency Barbizon International LLC with a trademark infringement suit in Wisconsin federal court Friday, accusing the talent agency of ripping off its registered slogan.

American Girl says Barbizon has been using the slogan “Find Your Inner Star” to promote its modeling recruitment and management services, even though the doll maker has been using the phrase as its main tagline since 1998.

The high-end doll company, which also produces movies and books under the brand, says it's had...
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Case Information

Case Title

American Girl, LLC et al v. Barbizon International, LLC

Case Number



Wisconsin Western

Nature of Suit


Date Filed

August 3, 2012

Law Firms


Government Agencies

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