FDA To Study How Well Consumers Understand Pharma Ads

Law360, New York (August 27, 2012, 3:53 PM EDT) -- The Food and Drug Administration will study how well consumers understand direct-to-consumer pharmaceutical advertisements, specifically the “composite scores” that underlie many claims of drug efficacy, the FDA said Thursday.

For many medications, drug companies use multiple measures to prove a drug's efficacy. To use the FDA's example, a drug aimed to treat allergy symptoms would be tested for how well it treats runny nose, stuffiness, itchiness and sneezing. Although drugs are often more effective on some of those symptoms than others, most advertising doesn't mention that,...
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