EU High Court Tosses Storck Bid To Trademark Chocolate Mice

Law360, New York (September 6, 2012, 3:14 PM EDT) -- The European Union's high court on Thursday said German candy maker August Storck KG could not put a trademark on mouse-shaped chocolates, ruling that the company's design was not distinct enough to warrant the mark.

The EU Court of Justice shot down an appeal from Storck — the German company that sells Werther's and Riesen candies, among other brands — that challenged a ruling by the Office for Harmonization in the Internal Market, the EU's trademark authority, which had previously denied the company's attempts to protect...
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