A Guide To Effective IP Management

Law360, New York (September 25, 2012, 2:48 PM EDT) -- Close alignment of a company’s business and intellectual property strategies can give rise to many tangible business advantages. These advantages include improved market position, protection from competitors, and cost efficiencies. Such a marriage of IP and business strategies is generally achieved through an IP management program tailored to the unique needs and objectives of a given company.

An effective IP management program is a system designed to comprehensively understand, account for, protect and leverage a company's intellectual property assets. The program should maintain the value of...
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