5 Tips For Launching A Successful Lawyer Blog

Law360, New York (September 26, 2012, 10:30 PM EDT) -- With nearly 45 percent of the nation's largest law firms opting to launch blogs as a way to reach clients, experts identified several simple strategies — such as updating frequently and tailoring the focus — to boost traffic and improve quality.

The blogging and social media company LexBlog has found in a series of recent studies that large law firms’ adoption of blogs has reached a critical point, with almost half of the Am Law 200 firms operating at least one blog.

“A blog is an...
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