Firms Step Up Social Media Savvy To Build Business

Law360, New York (October 24, 2012, 8:49 PM EDT) -- As mobile technology becomes the next frontier for business development, experts said Wednesday there were tangible rewards — including brand recognition and new clients — for firms pushing beyond basic social media approaches.

With more people turning to their mobile devices for news and information, firms like Baker & McKenzie LLP and McDermott Will & Emery LLP are taking advantage of the medium by developing new smartphone and tablet apps, as well as finding unique ways to use already popular apps.

“There aren’t a lot of players in the space,” said Amy Knapp, director of Knapp Marketing and program chair of...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!