Firms Step Up Social Media Savvy To Build Business

Law360, New York (October 24, 2012, 8:49 PM EDT) -- As mobile technology becomes the next frontier for business development, experts said Wednesday there were tangible rewards — including brand recognition and new clients — for firms pushing beyond basic social media approaches.

With more people turning to their mobile devices for news and information, firms like Baker & McKenzie LLP and McDermott Will & Emery LLP are taking advantage of the medium by developing new smartphone and tablet apps, as well as finding unique ways to use already popular apps.

“There aren’t a lot of players in the space,” said Amy Knapp, director of Knapp Marketing and program chair of...

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