FTC’s Final Green Guides Offer Clarity And Confusion

Law360, New York (November 2, 2012, 3:34 PM EDT) -- For years now, attorneys who represent consumer product manufacturers and retailers have had a bit of a dilemma. Compliance-savvy clients would occasionally come to them asking for a review of particular marketing messages: “Is it OK for us to use the term ‘recyclable’ on the package here, or the word ‘biodegradable’ on this label, or will this get us in hot water with the Federal Trade Commission?”

But because the FTC had yet to provide clarity on what is regarded as the appropriate use of various...
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