NAD Tells GreenPan To Kill 'Eco-Friendly' Ad Claims

Law360, Chicago (November 20, 2012, 3:07 PM EST) -- The National Advertising Division said Monday that nonstick cookware maker GreenPan Inc. should stop claiming in advertisements that its products are "eco-friendly," siding with rival cookware maker DuPont Co. in its challenge to GreenPan's marketing.

NAD, the investigative unit of the advertising industry's self-regulatory system, determined that there was a lack of supporting evidence for the "eco-friendly" claims, and also recommended that the company ax or modify other claims that suggested its nonstick products are healthier, safer and better for the environment than those made using...
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