NAD Tells GreenPan To Kill 'Eco-Friendly' Ad Claims

Law360, Chicago (November 20, 2012, 3:07 PM EST) -- The National Advertising Division said Monday that nonstick cookware maker GreenPan Inc. should stop claiming in advertisements that its products are "eco-friendly," siding with rival cookware maker DuPont Co. in its challenge to GreenPan's marketing.

NAD, the investigative unit of the advertising industry's self-regulatory system, determined that there was a lack of supporting evidence for the "eco-friendly" claims, and also recommended that the company ax or modify other claims that suggested its nonstick products are healthier, safer and better for the environment than those made using another manufacturing process.

GreenPan said it "will take the NAD's recommendations into consideration in future...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!