NAD Tells GreenPan To Kill 'Eco-Friendly' Ad Claims

Law360, Chicago (November 20, 2012, 3:07 PM EST) -- The National Advertising Division said Monday that nonstick cookware maker GreenPan Inc. should stop claiming in advertisements that its products are "eco-friendly," siding with rival cookware maker DuPont Co. in its challenge to GreenPan's marketing.

NAD, the investigative unit of the advertising industry's self-regulatory system, determined that there was a lack of supporting evidence for the "eco-friendly" claims, and also recommended that the company ax or modify other claims that suggested its nonstick products are healthier, safer and better for the environment than those made using another manufacturing process.

GreenPan said it "will take the NAD's recommendations into consideration in future...

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