NAD Tells GreenPan To Kill 'Eco-Friendly' Ad Claims

Law360, Chicago (November 20, 2012, 3:07 PM EST) -- The National Advertising Division said Monday that nonstick cookware maker GreenPan Inc. should stop claiming in advertisements that its products are "eco-friendly," siding with rival cookware maker DuPont Co. in its challenge to GreenPan's marketing.

NAD, the investigative unit of the advertising industry's self-regulatory system, determined that there was a lack of supporting evidence for the "eco-friendly" claims, and also recommended that the company ax or modify other claims that suggested its nonstick products are healthier, safer and better for the environment than those made using...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.