Weil Guides L'Oreal's Urban Decay Buy To Up Luxury Appeal
By Karlee Weinmann (November 26, 2012, 12:27 PM EST) -- L'Oreal SA will purchase the Urban Decay makeup brand from consumer product-focused private equity firm Castanea Partners in a move to broaden its upscale offerings for younger customers, the French cosmetics giant said Monday.
The companies did not reveal the acquisition price, but some analysts estimated it could be as much as $300 million. The transaction is subject to regulatory approval, expected by the end of the year.
Urban Decay will be folded into L'Oreal's higher-end division. The brand is currently sold at upper-tier makeup outlets including Sephora and Ulta and claims a commanding 44 percent share of the luxury cosmetics...
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