5 Tips To Avoid Bad Faith

Law360, New York (February 7, 2013, 1:06 PM EST) -- Insurance companies tend to make headlines when high-dollar or high-profile claims are denied. While insurance companies often have a valid reason for a determination of no coverage, a perception exists that insurance companies do not play by the rules and unfairly deny claims.

This perception is inaccurate but fueled by late night TV commercials, YouTube videos, bus signs and billboards. These advertisements portray a "greedy" insurance company that has "refused to pay" an alleged victim. The purveyor of the ad then promises to "protect" the victim...
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