Top 5 Reasons To Audit Your Trademark Portfolio In 2013

Law360, New York (January 24, 2013, 12:53 PM EST) -- The start of a new year is a great time to take stock of where your company’s business has been and where it is headed. If you have not done a trademark audit within the last few years, here are five good reasons why you should make it a priority in 2013.

1) You may identify gaps in your registration coverage.

Often, taking a fresh look at a company’s trademark portfolio reveals significant gaps that should be filled. An attorney conducting a trademark audit will be...
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