Ad Regulator Clears Anheuser-Busch's Light Cider Claims

Law360, New York (February 5, 2013, 4:49 PM EST) -- An advertising industry self-regulator on Tuesday signed off on Anheuser-Busch LLC’s promotion of Michelob ULTRA Light Cider as having one-third fewer calories than its competitors, noting that those claims are in line with U.S. Food and Drug Administration definitions and guidelines.

The National Advertising Division, an investigative unit of the advertising industry's self-regulatory system administered by the Council of Better Business Bureaus, found that Anheuser-Busch had presented enough evidence to back up calorie content claims for the beverage made in relation to the “leading regular ciders”...
To view the full article, register now.