HeinieSniff'n Dog Toy Doesn't Infringe Heineken IP, Suit Says

Law360, New York (February 13, 2013, 7:32 PM EST) -- A manufacturer of chew toys for dogs asked an Arizona federal judge on Wednesday for a declaratory judgment that its “HeinieSniff’n” rubber squeaky dog toy doesn’t infringe trademarks owned by Dutch beer giant Heineken Brouwerijen BV, saying its product is clearly a parody.

After Heineken bristled at VIP Products LLC's purported infringement to a third-party vendor, VIP brought its declaratory judgment action, saying while it designed the HeinieSniff’n label to incorporate a few elements of Heineken’s trade dress, like the use of a red star on...
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Case Information

Case Title

VIP Products LLC v. Heineken USA Incorporated et al

Case Number




Nature of Suit

Property Rights: Trademark


Stephen M McNamee

Date Filed

February 12, 2013

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