3 Lessons From Apple's IPhone Trademark Loss In Brazil

Law360, New York (February 13, 2013, 6:10 PM EST) -- On Feb. 13, Apple Inc. learned the Brazilian Trademark Office or the Instituto Nacional Da Propriedade Industrial, ruled in favor of a local company, Gradiente Electronica, when it said that the Brazilian company, not Apple Inc., owns the “iphone” trademark in Brazil. The term was registered by Gradiente Electronica with the Brazilian Trademark Office in 2000, seven years prior to the iPhone’s release.

In advising their clients, attorneys who represent or advise corporations that have or wish to secure global IP rights would be well served...
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