A Bitter Loss For POM Signals More FTC Scrutiny

Law360, New York (March 12, 2013, 12:40 PM EDT) -- On Jan. 17, the Federal Trade Commission released its much-anticipated decision in In the Matter of POM Wonderful LLC, FTC Docket No. 9344 (Jan. 2013), upholding a May 2012 decision by an administrative law judge that POM Wonderful, the maker of POM Wonderful pomegranate juices, POMx pills and POMx Liquid, deceptively advertised its pomegranate juice and POMx supplements.

The decision is the latest in the long-running battle between the FTC and POM over the company's advertising claims. Last year, the FTC brought an administrative proceeding against POM regarding a variety...
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